If your goal is to connect with more leads, then avoiding these 3 outbound voicemail mistakes holds the keys you need to succeed.
The #1 thing you need to understand with this is this: your prospects are busy people. Your voicemail isn't the only message on their phone begging to be heard. Do not leave them a message longer than 30 seconds.
As a sales executive, this means if you make this mistake they won't listen to your entire voicemail much past 20 to 30 seconds. And, if they aren't listening to the end, they won't catch your contact info the second time around and they will definitely miss your call-to-action (more on this one below).
You need to understand this spells the difference between success and failure because if you don't you will convert fewer leads into paying customers, and that means less revenue, which leads to diminished profits. Every lead is valuable and expensive to replace.
Maximize every opportunity to satisfy your ideal customer at every step in the sales funnel process.
To put this into action you should keep your voicemail message in the sweet spot of 20 to 30 seconds total. Less than 20 seconds and you run the risk of saying everything you need to at a pace that is easy for your prospect to grasp, and longer than 30 seconds causes you to seem too wordy and scattered.
You can cover everything you need to clearly and concisely in 20 to 30 seconds and sound impressively professional as you do it.
Your whole game plan comes down to the simple fact that not knowing exactly what you're going to say before that "beep" happens causes confusion in your head as far as what to say, in what order and why it's important. Plus, potential customers hate that you're wasting their time with a rambling, unclear message.
As a sales executive, here's what making this mistake means to you: it means you come across unprepared, unprofessional and not focused.
Your potential customers are busy too and they don't have time for a voicemail inbox full of babbling sales people that can't get their point across in 30 seconds or less.
You need to understand avoiding this mistake is key because if you don't it paints an unremarkable picture of you, your product or service, and your entire company.
Your 30-second voicemail is another touch point with a potential paying customer. Think of your voicemail message as a 30-second commercial for who you are, what problem you solve, and how they can get more information.
My advice at this point to avoid this mistake is to script out exactly what you're going to say before you even dial the number.
If your sales lead picks up the phone on the other end, then be your happy, helpful, charming self and go forward with the call.
If the call goes to their voicemail, and there isn't a person-to-person conversation, you have to get into the message, be on point with what you say and get out.
Plan it, script it, and write it down for maximum impact in the short amount of time that you have their attention (use The Perfect Voicemail Planner guide below for a mistake-free framework of what to say, in what order, and how to professionally end the message for maximum impact).
The important thing to understand with this mistake is you are probably not your potential customer's biggest priority today. They have a million things on their to-do list just like you do. You have to make it easy for them to know exactly what to do next, and they need that call-to-action instruction clearly communicated to them.
You need to avoid this mistake because without ending your call with a clear call-to-action, you're significantly decreasing your chances of getting your call returned and furthering the relationship and the sales funnel process.
Sales executives can't neglect avoiding this mistake because you've not only wasted your prospect's time with a pointless voicemail message on their phone, you have also drastically decreased the chances of the potential customer knowing what to do next and the odds of converting this lead to a customer are slipping away in a noisy, busy world full of other incoming messages.
So the thing for you to do here to avoid this mistake is to end your voicemail with exactly what your potential customer should do next.
What is the next most logical step for your prospect to take? Remember, they need to know you, like you and trust you before they will open their wallet.
So make the next step in the sales funnel process safe enough for them to take without jeopardizing the entire relationship. Don't try to take them from "thank you for requesting more information" straight to "where do we send the invoice."
Learning to avoid these outbound voicemail mistakes helps you find a new confidence as you try to connect with more leads. Going through and really understanding the solutions to these 3 mistakes will help any sales executive avoid having to make cold calls and skip past all the reluctant prospects who want to kill your dreams.
One more thing. Did you know, we just released a new free guide on how to connect with more leads!
It's called "The Perfect Voicemail Planner" and you can grab it here: https://www.buildsuccess.com/p/theperfectvoicemailplanner