4 Steps to Creating a More Effective Company Vision


Creating or updating your company’s vision statement not only helps set a clear direction for where your small business is headed, it also enables you to build toward future success.


Leaders with a clear vision more often achieve success. And successful leaders, and their businesses, attract and retain top-level, talented staff and loyal customers.

If it's good enough for Apple . . . 

Let’s take a look at a couple of examples.

Apple and Marvel Comics both faced financial trouble in 1996. But each of these companies rose to the challenge after a focused leader stepped forward to guide their respective organizations to greater prosperity.

And you can achieve the same result for your business, as they did theirs. How?

By defining and writing a clear Vision Statement for their companies. The results were improved profits and market share for both businesses.

What if the Vision is missing?

Without a clear vision and achievable goals, your company may struggle to find its identity, drifting along and missing out on key market opportunities.

Additionally, how hard are your employees and vendors going to work for you if they can't see or don't know where the your business is headed? Key (talented) employees have left for less reasons.

By keeping top of mind where you want your company to be in the future, helps pinpoint where you are on your path to success. And, reassures your employees and vendors that you know where you're going and how you're getting there.

But not every business owner has, or knows how to write a Vision statement.

A Four-Step Process for Developing and Implementing Your Company Vision 

Begin developing your company vision by following these four steps:

1. Develop Your Vision:

Start off by writing down the core tenants of what your business will look like when it’s fully developed. Keep in mind what products or services you offer and who you sell them to.

2. Create a Picture:

Using your written vision, further drill down on how a company that fits that vision would operate. What problems are you solving with your products or services?

3. Lead Through Your Actions:

After developing a vision for your company, lead with your vision in mind at all times.

4. Re-evaluate Your Revision as Needed:

Each day, as your company progresses, evaluate if your business is following your detailed vision. If not, it’s time to adjust your operations to align with your vision or re-evaluate your vision.

 We help business owners get this right

Business owners aren't born with knowing how write clear, consideration, effective Vision Statements.

That's what we help with.

To talk with a Certified Business Coach about solutions to free your business from its current plateau, schedule a free coaching call with us.