Ask These 3 Questions When Developing Your Company Vision


When initially developing the written Vision Statement for what your business will ultimately look like when it's finished, ask yourself specific questions to help create a timeline to build success.

The following questions will help jump-start the process of dreaming about how your finished business looks and feels and how much market share and profit it will kicking back you. 

Keep in mind, these questions are just a surface-level dive into the process and as a client, you can expect a much deeper dive once we start working with you.

Now, let's get you started thinking about your future business and what that will look like, so you can write your company Vision Statement.

1. When can you expect your vision to be realized? 

Do you want your finished business in a year? Is that realistic? How about five years from now? Ten? You know better than anyone what your business is capable of going forward.

Setting this milestone allows you to measure current success against longer-term company goals. Your written Vision Statement will be your company's new roadmap for getting you from where you are now, to that new, finished company you've always been dreaming of.

2. How will you know when you have achieved your vision? 

Establish clear markers of success to help you gauge how your company vision is playing out. You can't manage what you don't measure after all.

A strong vision requires measurable, achievable goals. This is the qualification portion of your Vision Statement. This allows you to document successes or re-evaluate systems, processes, and people as needed.

3. What are the fundamental ideas that your company is based upon? 

Did you base your vision on a unique selling proposition? Your USP is what helps you to set yourself apart from the competition in your field. Document your USP inside of your written Vision Statement for everyone that you share it with to better understand your future business.

Document your ideal prospect and client. Be descriptive on whom you serve with your products and services.

Outlining your written Vision Statement is your opportunity to dream a little about what your company will look like months/years into the future. It's what you're working towards right now and why you put up with all of the stress that you do as an owner/partner.

It's also your opportunity to be specific. A well thought-out, multi-revised written Vision Statement is not the time to be generic with a lot of business-speak and cliches baked in.

Remain adaptable and open to changing your vision in response to market changes or new trends too. Just as having no company vision is detrimental to your success, so is having a rigid, inflexible vision. Markets, competition, technology, and opportunities change over time.

For more on Vision, visit our collection of business owner articles on Vision.